Gas Cigarette Lighter (c.1968). This imported product was the first ever to bear the Amstrad brandname.

Plinth and cover for Garrard SP25 turntable (c.1970). As the 1960s ended, more and more people moved away from mono record players into the world of hi-fi and stereo. It became customary for people to buy their audio equipment as ‘separates’ – separate turntable, separate amplifier, separate speakers. The de facto beginner’s system included the Garrard SP25 turntable. This was invariably housed in a teak plinth with a tinted Perspex cover. Alan Sugar completely radicalised the manufacturing process for these covers, pioneering the ‘injection moulding’ method as opposed to the expensive vacuum-forming used previously.

Music Keyboard (c.1988). Amstrad's Computerphonic keyboard with 49 keys, 10 instruments, 28 rhythms, vibrato, sustain, auto harmony and Alan Sugar's own invention: Playright Mode - selecting this sets every key on the keyboard to play only notes within the scale of the current musical key - meaning the user can play along without hitting a wrong note - great for non-musicians!

Note the TV Advertisement tab below contains one of many demonstration videos you will find on YouTube. Anther demo example is here.

Facecare System (c.1994). An unusual product diversification was the Amstrad Integra Facecare System. As he had previously in the world of computers, Alan Sugar again targeted a market in which a few select companies were raking in huge profits selling vastly overpriced equipment. However, although the Amstrad machine performed the same functions as apparatus costing many times the price, this type of item didn’t have the huge mass-market appeal of entertainment or IT products. Nevertheless, the venture was well executed and deemed successful overall.

Bodyskate (c.1996). This product was designed to bring the lifting and toning qualities of the Amstrad Integra Facecare System to the whole body. Tiny electric micro-currents were applied to the Bodyskate’s wheels while it was rolled over the user’s body. The wheels were also shaped to provide an invigorating massage. The Bodyskate was launched in a blaze of glory. Skaters from the show Starlight Express whizzed around the stage while celebrities Sue Barker, David Ginola, Jeremy Guscott and Susan Dando conducted a pseudo-‘Question Of Sport’ designed to extol the virtues of the new product. Unfortunately, despite the glitzy launch, the Bodyskate didn't capture the public's imagination, selling only a few thousand.

Facecare system (2005). In 2005, paths crossed between two of Alan Sugar’s great ventures – Amstrad and The Apprentice. Alan Sugar tasked the winner of the first series of the show, Tim Campbell, with heading-up a re-launch of the 90s’ Integra Facecare System.

Sudoku Player Device (c.2005)