I added a range of magnetic cartridges to our product line, a cartridge being the small device fitted at the end of the arm of a record-player which contained the stylus that picked up the music from the grooves in a vinyl record. Shure and Goldring were the big brand names for cartridges in those days. These small lumps of plastic with diamond styli sold for a load of money and looked overpriced to me. It was all one-upmanship, snobbery and hype. Using Shomei, I found a maker in Japan, and we put together a range of three cartridges that I think, to be honest, were all the same but were different colours. They had different model numbers and different types of stylus, such as elliptical. According to the gurus in the hi‑fi magazines, elliptical styli were the best, so I simply asked Shomei for elliptical and got them.